For their new up-cycled Terrex NLB Free Hiker GTX, Adidas called on HappyLucky to create a vision and voice around the shoe which included a video and packaging. The spirit of the shoe is both anthemic and inclusive. It's meant for any and everyone in all kinds of terrain be that a trail in the Pacific Northwest or a sidewalk in Los Angeles. Copy played an important role in both the video and the packaging.

You can check out some nice words about the shoe here.