Adidas Community Ecosystem
Agency: HappyLucky
Protect your energy
I was honored to be the senior writer for HappyLucky when Adidas tasked them with creating an ecosystem of educational resources and programming for an array of subjects such as social activism, design, mental health, civic leadership, music production, community organizing, and the metaverse for their United Against Racism Initiative. My role as Senior Writer was to support the creators, entrepreneurs, and activists in all things copy to create lesson plans, workbooks, and design workshops. Adidas Community Ecosystem is one of the projects I've been most proud to be a part of.