I was brought on to help an amazing team at 72andSunny to create some new ads for Hubspot. Even though we were talking about CRMs the brief was for the work to be fun. As with any project a lot of amazing and bonker ideas flowed between the teams. And so a CRM pirate was born in the form of Kathryn Hahn (Yarrr!) It's a good example of how we can take something as technical as a CRM and explain it in a creative and human way.